Raise Awareness In Their Distribution Area
Larceny Bourbon wanted to raise their profile among adults 21+ in the New York metro area within and on the periphery of their existing distribution network. Of particular importance to them was reaching women.
Reach New York Metro adults through PIX11 News
Turbo-Boosting Awareness and Engagement
Posted natively in the PIX11 “voice” on the PIX11 News Facebook page, the video saw immediate success. The video was then boosed to reach adults 21+ in areas around the 5 boroughts where Larceny has distribution.
Video performance and engagement out-performed 99% of all other comparable ad sets on Facebook allowing us to drive maximum distribution.
In 7 days, the video reached almost 500,000 people with a quarter of a million video views. Over 55% of those video views were women 21+.
Larceny’s social video over-delivered on audience by 250% with our fans sharing and commenting to give Larceny earned media on top of paid media.