On Facebook, the PIX11 News post reached over 408,000 people in the New York metro area. The video had an engagement rate of 45.6%.
PIX11’s Facebook audience actively participated in promoting Dole’s healthy message. Of actions taken on the post, 15.9% were shares.
The video out-performed 99% of all other comparable boosted videos on Facebook according to Facebook internal data.
The video was also featured in a native advertising post on PIX11.com. The post included the video and the recipes for the breakfast items featured in the video.