To be the tri-state’s most effective advertising solution
We haven’t taken our eyes off of this goal since we started in 1948.
We’re pretty proud of what we’ve achieved since we were one of the first television stations in country. Not only have we helped to define television viewing for generations of New Yorkers, but we’ve also proven that in a multi-screen world ads on multiple platforms are twice as effective as those just on TV.
We’re going to continue pursuing our mission to help people find and enjoy local news, weather and entertainment content when, where, and how they way it. And we’ll continue creating a service that viewers and advertisers love until we eventually, finally, reach our goal.